{"id":5287,"date":"2021-06-21T10:36:36","date_gmt":"2021-06-21T08:36:36","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=5287"},"modified":"2021-06-22T11:34:48","modified_gmt":"2021-06-22T09:34:48","slug":"simplanter-en-france-en-periode-de-covid-19","status":"publish","type":"post","link":"https:\/\/fr.textmaster.com\/blog\/simplanter-en-france-en-periode-de-covid-19\/","title":{"rendered":"S\u2019implanter en France\u00a0en p\u00e9riode de Covid-19\u00a0\u00a0"},"content":{"rendered":"<p aria-level=\"1\"><span data-contrast=\"none\">D&rsquo;apr\u00e8s la\u00a0Fevad, <strong>la France\u00a0<\/strong><\/span><strong>est le\u00a06e march\u00e9\u00a0mondial du\u00a0e-commerce<\/strong><span data-contrast=\"none\">\u00a0<\/span><strong>et<\/strong><span data-contrast=\"none\"><strong>\u00a0repr\u00e9sente 43\u00a0milliards de dollars\u00a0et\u00a013,4\u00a0% du commerce de\u00a0d\u00e9tail\u00a0en 2021\u00a0(9,8 % en 2019)<\/strong>.\u00a0Plus de 40 millions de fran\u00e7ais ont r\u00e9alis\u00e9 des achats en ligne, portant la valeur du march\u00e9 e-commerce \u00e0\u00a0environ\u00a0<strong>112\u00a0milliards d\u2019euros\u00a0en 2020 (contre 57 milliards en 2014)<\/strong>.\u00a0L\u2019achat en ligne constitue une pratique en croissance continue. <strong>Le nombre d\u2019acheteurs en ligne a augment\u00e9 d\u2019environ\u00a0800 000\u00a0en un an<\/strong>. Mais ce n\u2019est pas le seul avantage du pays de la baguette.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><strong>En 2019, la France \u00e9tait le premier pays d\u2019accueil des investissements \u00e9trangers en Europe<\/strong> (que ce soit en termes d\u2019attraction de centres de Recherches et D\u00e9veloppement, de co\u00fbt du travail ou d\u2019investissements industriels). Et bien que<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u00a0depuis l\u2019apparition de la Covid-19, le monde se voit traverser de nombreuses difficult\u00e9s, <strong>la France reste tout de m\u00eame un pays attractif pour les affaires<\/strong>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">D\u00e9couvrez dans cet article pourquoi il est int\u00e9ressant de s\u2019implanter et d\u2019investir en France malgr\u00e9 la crise sanitaire.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/go.textmaster.com\/lp-fr-ceo-stories\">D\u00e9couvrez \u00e9galement 10 entrepreneurs du digital qui ont r\u00e9ussi \u00e0 l\u2019international<\/a><\/strong><\/p>\n<hr \/>\n<h2><strong>Quelques bonnes raisons\u00a0d\u2018investir\u00a0en France\u00a0\u00a0<\/strong><\/h2>\n<h3><strong>Une forte attractivit\u00e9 internationale\u00a0\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"none\">En Europe, <strong>la France est la premi\u00e8re nation\u00a0d\u2019accueil d\u2019entreprises et comprend pr\u00e8s de 28 000 filiales \u00e9trang\u00e8res<\/strong>. Pourquoi ? Et bien c\u2019est l&rsquo;un des pays o\u00f9 il est le plus simple de cr\u00e9er une entreprise. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Ces derni\u00e8res ann\u00e9es, nous constatons un fort int\u00e9r\u00eat des investisseurs \u00e9trangers pour la France. Plusieurs organismes sont \u00e0 l\u2019origine de ce retour en\u00a0force\u00a0de la nation fran\u00e7aise. D\u2019abord, <strong>la\u00a0<\/strong><\/span><strong><a href=\"https:\/\/fr.textmaster.com\/blog\/startups-francaises-international\/\">French Tech<\/a><\/strong><span data-contrast=\"none\"><strong>\u00a0qui\u00a0s\u2019\u00e9tend bien en-dehors de nos fronti\u00e8res, \u00e0 commencer par le CES de Las Vegas<\/strong> (la France \u00e9tait la 2e nation la plus repr\u00e9sent\u00e9e avec pr\u00e8s de 300 startups).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Puis, la naissance du plus gros incubateur de startups mondial, <strong>la Station F fond\u00e9e en 2017 par Xavier Niel et dirig\u00e9e par Roxanne\u00a0Varza<\/strong>, renvoie \u00e9galement une image tr\u00e8s positive et innovante de la France.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Enfin,<strong> le travail de fond de Business France<\/strong> (entit\u00e9e\u00a0n\u00e9e du rapprochement entre Ubifrance et l&rsquo;Agence fran\u00e7aise pour les investissements internationaux), qui \u00e0 coup d\u2019op\u00e9rations de communications, livres blancs et vid\u00e9os, s\u2019acharne \u00e0 exposer au monde entier les atouts fran\u00e7ais.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Un emplacement g\u00e9ographique strat\u00e9gique\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"none\">Comptant presque 67 millions d\u2019habitants, la France a le privil\u00e8ge de proposer <strong>une situation g\u00e9ographique id\u00e9ale en Europe,\u00a0permettant une implantation int\u00e9ressante<\/strong>. La France dispose de bien d\u2019autres avantages qui la rendent\u00a0attractive :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"&quot;Open Sans&quot;,sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Premier<strong> r\u00e9seau routier<\/strong> en Europe<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"-\" data-font=\"&quot;Open Sans&quot;,sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Premier <strong>a\u00e9roport d\u2019aviation d\u2019affaires<\/strong> en Europe (Paris-Le Bourget)\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"&quot;Open Sans&quot;,sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Premier <strong>hub de fret a\u00e9rien<\/strong> en Europe (a\u00e9roport de Paris-Charles de Gaulle)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"&quot;Open Sans&quot;,sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Un <strong>r\u00e9seau ferroviaire performan<\/strong>t class\u00e9 3<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"&quot;Open Sans&quot;,sans-serif\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Deux<strong> ports class\u00e9s parmi les 10 premiers d\u2019Europe<\/strong> (Marseille et Havre)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Vous l\u2019aurez donc compris, le pays a un emplacement strat\u00e9gique en plein c\u0153ur du march\u00e9 europ\u00e9en. Ce qui ne d\u00e9pla\u00eet pas aux entreprises et investisseurs qui choisissent de s&rsquo;implanter en France. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Une main-d\u2019\u0153uvre qualifi\u00e9e et productive\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"none\">La France dispose en effet d&rsquo;une main-d&rsquo;oeuvre tr\u00e8s qualifi\u00e9e. <strong>86 % des dirigeants d\u2019entreprises \u00e9trang\u00e8res install\u00e9s en France estiment que la formation et la qualification des salari\u00e9s fran\u00e7ais sont tr\u00e8s attractives<\/strong>.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">De plus,\u00a0<strong>l\u2019Hexagone\u00a0est\u00a0la 5e\u00a0puissance \u00e9conomique mondiale<\/strong> (les \u00c9tats-Unis \u00e9tant les premiers, suivi de la Chine, du Japon et de l\u2019Allemagne).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><strong>Et la Covid-19 dans tout \u00e7a ?\u00a0<\/strong><\/h2>\n<p><span data-contrast=\"none\">Des avantages sont tr\u00e8s souvent accompagn\u00e9s d\u2019inconv\u00e9nients. Comme \u00e9nonc\u00e9 pr\u00e9c\u00e9demment, la France a connu un moment de gloire en \u00e9tant le premier pays d\u2019accueil des investisseurs \u00e9trangers en Europe en 2019. Cependant, l\u2019apparition de la Covid-19 a tout chamboul\u00e9.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><strong>Chute des investissements \u00e9trangers\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"none\">La France connait un d\u00e9clin au niveau des investissements \u00e0 l\u2019\u00e9tranger en raison de la crise sanitaire. En effet, <strong>le nombre d\u2019investissements \u00e9trangers en France a diminu\u00e9 de 17 % en 2020 compar\u00e9 \u00e0 l\u2019ann\u00e9e 2019<\/strong>. Bien que les investissements aient \u00e9t\u00e9 moins nombreux, ils ont tout de m\u00eame permis de <strong>cr\u00e9er pas moins<\/strong> <strong>de 30 000 emplois et d\u2019en maintenir environ 5 000 autres<\/strong>. D\u2019apr\u00e8s l\u2019agence Business France, ces chiffres\u00a0classent\u00a0<strong>l\u2019ann\u00e9e 2020 en deuxi\u00e8me position des meilleures ann\u00e9es depuis 10 ans en termes de nombres d\u2019emplois<\/strong> (l\u2019ann\u00e9e 2019 \u00e9tant en premi\u00e8re position).\u00a0Et d\u2019autres actions ont \u00e9t\u00e9 men\u00e9es&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">En effet, des visioconf\u00e9rences regroupant plusieurs ministres et patrons de multinationales sont organis\u00e9es dans le but de<strong> valoriser la France et vanter ses qualit\u00e9s<\/strong>. De nombreuses entreprises de groupes agroalimentaires, laboratoires ou site de vente en ligne se retrouvent pour discuter de projets \u00e0 mettre en place avec les pouvoirs publics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Un retour \u00e0 la normale est-il possible ?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><strong>Depuis le 9 juin, les\u00a0Fran\u00e7ais\u00a0retrouvent peu \u00e0 peu leur libert\u00e9 et les restrictions sont all\u00e9g\u00e9es petit \u00e0 petit<\/strong> : assouplissement des jauges dans les commerces, les mus\u00e9es, les cin\u00e9mas et les espaces sportifs, r\u00e9ouverture des terrasses et restaurants, couvre-feu d\u00e9cal\u00e9 \u00e0 23h\u2026 Tout laisse \u00e0 croire que nous sommes sur la bonne voie et que nous retrouverons, sous peu, une vie plus agr\u00e9able. S&rsquo;implanter en France peut \u00eatre tr\u00e8s b\u00e9n\u00e9fique. Alors foncez !<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e70e1044-d133-4507-bc96-34c00159fe47\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e70e1044-d133-4507-bc96-34c00159fe47\" class=\"hs-cta-node hs-cta-e70e1044-d133-4507-bc96-34c00159fe47\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/e70e1044-d133-4507-bc96-34c00159fe47\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-e70e1044-d133-4507-bc96-34c00159fe47\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/e70e1044-d133-4507-bc96-34c00159fe47.png\" alt=\"CEO Stories : 10 entrepreneurs du digital racontent leurs succ\u00e8s \u00e0 l'international\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, 'e70e1044-d133-4507-bc96-34c00159fe47', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p aria-level=\"1\"><span data-contrast=\"none\">D&rsquo;apr\u00e8s la\u00a0Fevad, <strong>la France\u00a0<\/strong><\/span><strong>est le\u00a06e march\u00e9\u00a0mondial du\u00a0e-commerce<\/strong><span data-contrast=\"none\">\u00a0<\/span><strong>et<\/strong><span data-contrast=\"none\"><strong>\u00a0repr\u00e9sente 43\u00a0milliards de dollars\u00a0et\u00a013,4\u00a0% du commerce de\u00a0d\u00e9tail\u00a0en 2021\u00a0(9,8 % en 2019)<\/strong>.\u00a0Plus de 40 millions de fran\u00e7ais ont r\u00e9alis\u00e9 des achats en ligne, portant la valeur du march\u00e9 e-commerce \u00e0\u00a0environ\u00a0<strong>112\u00a0milliards d\u2019euros\u00a0en 2020 (contre 57 milliards en 2014)<\/strong>.\u00a0L\u2019achat en ligne constitue une pratique en croissance continue. <strong>Le nombre d\u2019acheteurs en ligne a augment\u00e9 d\u2019environ\u00a0800 000\u00a0en un an<\/strong>. Mais ce n\u2019est pas le seul avantage du pays de la baguette.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><strong>En 2019, [&#8230;]<\/p>\n","protected":false},"author":22,"featured_media":5293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/5287"}],"collection":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=5287"}],"version-history":[{"count":8,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/5287\/revisions"}],"predecessor-version":[{"id":5304,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/5287\/revisions\/5304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/5293"}],"wp:attachment":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=5287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=5287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=5287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}