{"id":2537,"date":"2018-04-26T11:05:52","date_gmt":"2018-04-26T09:05:52","guid":{"rendered":"https:\/\/www.textmaster.com\/blog\/?p=2537\/"},"modified":"2018-10-18T17:12:56","modified_gmt":"2018-10-18T15:12:56","slug":"8-temoignages-international-stories","status":"publish","type":"post","link":"https:\/\/fr.textmaster.com\/blog\/8-temoignages-international-stories\/","title":{"rendered":"8 t\u00e9moignages pour d\u00e9couvrir les cl\u00e9s du succ\u00e8s \u00e0 l&rsquo;international : d\u00e9couvrez notre nouvel ebook !"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Il est des \u00e9tapes de la vie d\u2019une entreprise qui effraient ou fascinent. C\u2019est le cas de l\u2019<strong>expansion internationale<\/strong>, souvent risqu\u00e9e ou ambitieuse, mais toujours excitante. \u00c0 la fois source de croissance et occasion de faire ses armes, le <strong>d\u00e9veloppement international<\/strong>, m\u00eame s\u2019il est pens\u00e9 tr\u00e8s en amont, a la particularit\u00e9 de rarement se passer comme pr\u00e9vu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien souvent, il faut \u00eatre pr\u00eat \u00e0 repartir de z\u00e9ro sur un march\u00e9 o\u00f9 la marque n\u2019est pas connue, o\u00f9 le business model n\u2019est pas forc\u00e9ment prouv\u00e9 ou bien, au contraire, o\u00f9 la concurrence est d\u00e9j\u00e0 f\u00e9roce. <\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.textmaster.com\/lp-fr-international-stories\"><strong>T\u00e9l\u00e9chargez notre ebook \u00ab\u00a0International Stories\u00a0\u00bb<\/strong><\/a><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Les 8 dirigeants et managers d\u2019entreprises que nous avons interview\u00e9 ont tous une vision personnelle du <strong>d\u00e9veloppement international<\/strong>, des challenges qu\u2019il implique et des b\u00e9n\u00e9fices que l\u2019entreprise peut en tirer. D\u00e9couvrez dans notre nouvel ebook \u201c<a href=\"https:\/\/go.textmaster.com\/lp-fr-international-stories\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>International Stories<\/strong><\/a>\u201d les t\u00e9moignages de :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benjamin Bianchet, General Manager de <strong>Leetchi.com<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alexandre Chevalier, Directeur Europe de <strong>Delsey<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amandine de Souza, ex-Pr\u00e9sidente France de <strong>Westwing Home &amp; Living<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Martin Sauer, Directeur Digital de <strong>Manutan<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Olivier de Mendez, CEO de <strong>Starbucks Coffee France<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Margaux Dauce, Brand Content Manager de <strong>Michel et Augustin<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paul Choppin de Janvry, Directeur de la Communication Corporate et du Business Development de <strong>Groupon France<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guillaume Rouby, Chief Marketing Officer de <strong>Back Market<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pure-players et click &amp; mortar se partagent donc l\u2019affiche dans cet <a href=\"https:\/\/go.textmaster.com\/lp-fr-international-stories\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ebook \u00e0 t\u00e9l\u00e9charger ici<\/strong><\/a> : d\u00e9couvrez leur retour d\u2019exp\u00e9rience. <strong>Bienvenue dans les coulisses de la r\u00e9ussite \u00e0 l\u2019international<\/strong> !<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5799e19c-dc42-413b-9ecf-b624338fbc63\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5799e19c-dc42-413b-9ecf-b624338fbc63\" class=\"hs-cta-node hs-cta-5799e19c-dc42-413b-9ecf-b624338fbc63\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/2680086\/5799e19c-dc42-413b-9ecf-b624338fbc63\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-5799e19c-dc42-413b-9ecf-b624338fbc63\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2680086\/5799e19c-dc42-413b-9ecf-b624338fbc63.png\" alt=\"International Stories : 8 t\u00e9moignages pour d\u00e9couvrir les secrets de la r\u00e9ussite \u00e0 l'international\" width=\"750\" height=\"200\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(2680086, '5799e19c-dc42-413b-9ecf-b624338fbc63', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Il est des \u00e9tapes de la vie d\u2019une entreprise qui effraient ou fascinent. C\u2019est le cas de l\u2019<strong>expansion internationale<\/strong>, souvent risqu\u00e9e ou ambitieuse, mais toujours excitante. \u00c0 la fois source de croissance et occasion de faire ses armes, le <strong>d\u00e9veloppement international<\/strong>, m\u00eame s\u2019il est pens\u00e9 tr\u00e8s en amont, a la particularit\u00e9 de rarement se passer comme pr\u00e9vu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien souvent, il faut \u00eatre pr\u00eat \u00e0 repartir de z\u00e9ro sur un march\u00e9 o\u00f9 la marque n\u2019est pas connue, [&#8230;]<\/p>\n","protected":false},"author":9,"featured_media":2538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,10],"tags":[],"_links":{"self":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2537"}],"collection":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/comments?post=2537"}],"version-history":[{"count":4,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2537\/revisions"}],"predecessor-version":[{"id":2975,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/posts\/2537\/revisions\/2975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/media\/2538"}],"wp:attachment":[{"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/media?parent=2537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/categories?post=2537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fr.textmaster.com\/blog\/wp-json\/wp\/v2\/tags?post=2537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}